“BRANDING TOPPERS”

Branding toppers was started in 2004 by Debby (Swoboda) Mayhew as a way for retailers to brand their products so customers would be reminded of where they were purchased. Putting a label on the top of bottles serves as a subtle reminder to consumers of where they bought the products. As a result of being round, they could be used on top of supplement caps creating a private label concept for thousands of items in my client's stores. Also, by combining orders from multiple stores, and printing in larger print runs, this allows for a cost-effective way to offer these labels. In order to serve a wide arrange of clients, a membership program was created where large retailers and small retailers would share the savings - making the printing cost affordable to all members as well as providing marketing support.

“MARKETING TOPPERS BLOSSOMED”

At a member's request two generic feature / benefit (attribute) labels were created: gluten free and organic. We now have a growing library of Marketing Toppers hot trends including: Low Carb/Keto Friendly, Vegan, Made with Organic Ingredients, Grass Fed, Sprouted, RAW,Made Fresh - all inspired by member requests. Click here to see the current library.

“celebrating 18 Years and The story continues”

As Debby is stepping away from managing the day-to-day operations, Tim Mills joined to manage the membership program. Branding Toppers is "sticking" around. We wish to thank members for their support of independent businesses and making our program work!

In 2023 we will continue to grow and support retailers with even more creative Marketing Toppers [attribute labels] and adding creative ways of applying labels... lots more to come! Stay tuned.